Roles and responsbilities
Collect data o customers, competitors and consolidate information
into actionable items, reports and presentation.
Understand business objectives and design sarveys to discover
prospective customer's preferences.
Compile and analyze statistical data using modern and traditional
methods to collect it.
- Perform a valid and reliable market research SWOT analysis.
- Interpret data, formulate reports and make recommendations.
Use online market research and catalogue findings to databases.
Provide competitive analysis on various conpany;s market offerings,
identify market trades, pricing/business models, salesand method of
Evaluate program methodology and key data to ensure that data on the
releases are accurate and the angle of the release is correct.
Remain fully informed on market trends, other parties research and
implemented best practices.